The Marketing and Analytics Committee (MAC) uses data analytics to evaluate the extent to which different events accomplish their purpose and measures the reach of different publicity efforts to increase our efficiency and impact.
The Marketing and Analytics Committee is led by Jimmy Du (left) and Abhinav Raghunathan (right). Jimmy is a 3rd-year Mechanical Engineer. Abhinav is a 3rd-year Computational Engineer.
Unlike the other event planning committees, the Marketing & Analytics Committee focuses on auditing events and measuring our impact. Event Reports perform a detailed analysis of an event’s planning, operation, finances, marketing, impact, and more. Event Briefs analyze an event’s planning, finances, marketing, and impact in a more summarized format. Event Summaries highlight key metrics in demographics, finances, and marketing.
We use a variety of tools to help keep SEC running as efficiently and effectively as possible. To learn more about how we use Airtable, our data management platform, check out the resources below.